History of CREEP and Its Role in the Watergate Scandal

CREEP was the unofficial abbreviation derisively applied to the Committee for the Re-Election of the President, a fundraising organization within the administration of President Richard Nixon. Officially abbreviated CRP, the committee was first organized in late 1970 and opened its Washington, D.C. office in the spring of 1971. Besides its infamous role in the 1972 Watergate scandal, the CRP was found to have employed money laundering and illegal slush funds in its re-election activities on the behalf of President Nixon. During the investigation of the Watergate break-in, it was shown that the CRP had illegally used $500,000 in campaign funds to pay the legal expenses of the five Watergate burglars in return for their promise to protect President Nixon, initially by remaining silent, and by giving false testimony in court — committing perjury — after their eventual indictment. Some key members of CREEP (CRP) included: John N. Mitchell - Campaign DirectorJeb Stuart Magruder - Deputy Campaign ManagerMaurice Stans - Finance ChairmanKenneth H. Dahlberg - Midwest Finance ChairmanFred LaRue - Political OperativeDonald Segretti - Political OperativeJames W. McCord - Security CoordinatorE. Howard Hunt - Campaign ConsultantG. Gordon Liddy - Campaign Member and Finance Counsel Along with the burglars themselves, CRP officials G. Gordon Liddy, E. Howard Hunt, John N. Mitchell, and other Nixon administration figures were imprisoned over the Watergate break-in and their efforts to cover it up. The CRP was also found to have had ties to the White House Plumbers. Organized on July 24, 1971, the Plumbers was a covert team officially called the White House Special Investigations Unit assigned to prevent leaks of information harmful to President Nixon, such as the Pentagon Papers to the press. Besides bringing shame on the office of President of the United States, the illegal acts of the CRP helped turn a burglary into a political scandal that would bring down an incumbent president and fuel a general mistrust of the federal government festering as part of protests against continued U.S. involvement in the Vietnam War.  Ã‚   Rose Marys Baby When the Watergate affair happened, there was no law requiring a campaign to disclose the names of individual donors to political campaigns. As a result, the amount of money and individuals donating that money to CRP was a tightly held secret. In addition, corporations were secretly and illegally donating money to the campaign. Theodore Roosevelt had previously pushed through this prohibition of corporations donating money back in 1907. President Nixons secretary, Rose Mary Woods, kept the list of donors in a locked drawer. Her list famously became known as â€Å"Rose Marys Baby,† a reference to the popular 1968 horror movie titled â€Å"Rosemarys Baby.†   This list was not revealed until Fred Wertheimer, a campaign finance reform supporter forced it into the open through a successful lawsuit. Today, the Rose Mary’s Baby list can be seen at the National Archives where it is held with other Watergate-related material released in 2009. Dirty Tricks and CRP In the Watergate Scandal, political operative Donald Segretti was in charge of the many dirty tricks carried out by the CRP. These acts included the break-in at Daniel Ellsbergs psychiatrists office, the investigation of reporter Daniel Schorr, and plans by Liddy to have newspaper columnist Jack Anderson killed. Daniel Ellsberg had been behind the leak of the Pentagon Papers that had been published by the New York Times. According to Egil Krogh in an op-ed piece in the New York Times printed in 2007, he was charged along with others to carry out a covert operation that would uncover the state of Ellsbergs mental health in order to discredit him by stealing notes about him from Dr. Lewis Fieldings office. According to Krogh, the break in which found nothing about Ellsberg was done in the name of national security. Anderson was also a target due to his exposing classified documents that showed that Nixon was secretly selling arms to Pakistan in their war against India in 1971. Anderson had long been a thorn in Nixons side. The plot to discredit him was widely known after the Watergate scandal erupted. However, the plot to possibly assassinate him was not verified until Hunt confessed on his deathbed. Nixon Resigns In July 1974, the U.S. Supreme Court ordered President Nixon to turn over secretly-recorded White House audio tapes — the Watergate Tapes — containing Nixon’s conversations dealing with the Watergate break-in planning and cover-up. When Nixon first refused to turn over the tapes, the House of Representatives voted to impeach Nixon for obstruction of justice, abuse of power, criminal cover-up and several violations of the Constitution. At last, on August 5, 1974, President Nixon released the tapes, proving his complicity in the Watergate break-in and cover-up. Aware that his impeachment was almost certain, Nixon resigned on August 8 and left office the following day. Finally, on August 5, Nixon released the tapes, which provided undeniable evidence of his complicity in the Watergate crimes. In the face of almost certain impeachment by Congress, Nixon resigned in disgrace on August 8 and left office the following day. Just days after he was sworn in as president, Vice President Gerald Ford — who had no desire to run for president himself — granted Nixon a presidential pardon for any crimes he had committed while in office.

The Legacy Of The Great Gatsby By F. Rockefeller, Andrew...

One of the events that I think that formed today’s America were the men that build America which were, Cornelius Vanderbilt, John D. Rockefeller, Andrew Carnegie, J.P. Morgan and Henry Ford this five legends are the one’s responsible the economic boom in the 1800’s. all the innovation made was what make the big business in America. By the development of railroads, financial systems, etc. coming from nothing this men’s create the concept of what really was the American dreams which all of us today look so desperate to accomplish. Continuing on, lets not forget that Henry Ford made possible for middle class to be able to afford a car which was called the model-t. Like it said in the mini series aired in the history channel, which by the way I have started watching twice, but never get to finish, is says the following, â€Å"America was not discovered, it was built.† That right there is a strong statement, which in fact is true this three men cha nge America for ever, and still today there name make statement anywhere. This is how they all became to be the men who built America, â€Å"Henry Ford and Thomas Edison were close friends. Another sad even that changed America on December 7, 1941 was the attack at the American naval base at Pearl Harbor near Honolulu, Hawaii. Because of this action the united state joint world war II. The Japanese destroyed an American naval vessels, battleships, and airplanes. According to an article that I read online, â€Å"2,400 Americans were

Freshman Free Essays

This can cause stress and anxiety for some people. Stress often leads to eating more and eating foods that are not as healthy. Also, if students have a hard time adjusting to college life, they may find themselves being unhappy, which could lead to drinking more and eventually gaining weight. We will write a custom essay sample on Freshman or any similar topic only for you Order Now Sometimes adjusting is extremely sad and upsetting for college freshman, which often leads to emotional eating. Exercise habits can become worse In college because students are busy and do not always have the time to worry about staying in shape. They can find themselves at class all day, studying all night, and having time to eat, but not workout. Much fewer people are student athletes in college than in high school. In high school, the teams are easier to make because it is much less competitive and more about having fun. In college, sports are intense and only a small amount of people participate in them. Therefore, these high school athletes are not getting as much exercise In college because most of them are not participating In a sport anymore, which can result In weight gain. Another cause for the freshman fifteen is the food being available at all times. College students do not have a specific time for breakfast, lunch, and dinner. The dining halls are open and filled with food all day. Some students cannot handle this and end up eating much more than they should, just because it is there and it is available to them, which they are not used to. Although there are people who will still eat healthy and restrain from overeating, several people do not have that will power and will eat every time they pass by a addling hall. The causes of gaining the Irishman fifteen are common at all colleges and universities, and students need to start eating healthier, working out more, and being conscious of their health. It is clear that the freshman fifteen is a real thing. The problems that cause this weight gain can happen at any school and that is why it is so common. Although not everyone who puts on weight in college puts on exactly fifteen pounds, it is still concerning. College students, of all people, should try to stay healthy. They are developing bad habits that could last for the rest of their lives. How to cite Freshman, Papers

Code of Ethics in Australia

Question: You are required to analysethe ethical dilemma you have identified above using use the Doing Ethics Technique (DET)? Answer: An Australian company was hiring people; a 22 year old woman named Illena from Iran has done the interview well and was hired by the company. She specializes in designing the CD ROMs. She was happy to get the job and accepted the offer immediately. When she goes for the work, she finds that she has to share the cabin with a male employee. This is because the manager has placed them together for a work and decided that they would learn things and help each other. It was important they work on a project together which will be beneficial for the company. The thing that must be noted is that she did not receive the information at the time of the interview. It was against the religious beliefs of Illena and her husband was also opposing the work. The view is that, though it is cultural perspective from the organization perspective, but the difficulty which the ICT professional was confronting was that of an ethical dilemma. More importantly, the crisis by which she confronts her manager i s such that it is addressed by the ACS Code. In this case it can be seen that Illena was faced with a ethical dilemma and she did not knew what to do. The problem was a workplace which was witnessed by me. She really faced a ethical issue as she was not clearly told about the work culture and practices (Standard of Practice, 2013). The people who were engaged in this issue were the manager of the company and the Iranian girl Illena. In this case Ileanas husband is indirectly affected with the decision, as also the male employee who was to share the project with her. There are laws likeFair Work Act 2009 that ensures that the religious and cultural practices should be maintained by the company and that no people feel distracted or harmed due to the misuse of the religious beliefs of the people in the workplace (Press.anu.edu.au, 2015). In this case it is seen that the code of ethics that guide the issues are Social Implications which includes the Enhancement of Quality of Life. It ensures that the employer of the company must work for the betterment of the people of the organization. He must ensure the safety of the people in the organization as well as look after their health. He must refrain from treating the employees unfairly and must treat the employees with respect. More over the employer must look that the employees are satisfied in their work and try to set those things that had affected the interest of the employee (ACS Code of Professional Conduct Professional Standards Board Australian Computer Society, 2015). In the above case it was seen that the women was affected by the decision of the manager. Moreover she was not rightly informed. The woman was affected by her religious beliefs and she was not able to work with a male employee. Though she was not informed about this at the time of joining, which was unethical on the part of the company and there was breech of ICT practices. The rules and regulations of the ACS codes of ethics, as well as fair work act were broken when the employee was not informed about the work culture and that the employer was not able to hold up the religious beliefs of the employee (Josephsoninstitute.org, 2015). More over the other employees work was also affected since Illena did not cooperate with the work. There is actually no one who has benefitted from the action. The company as well as the employees was affected due to the wrong decision of the employer. He should have informed Illena so she would have decided otherwise on the job. The company suffered as the woman decided to inform the manager about her problems, so the new project was delayed and hampered. It was not possible for the male employee to do the work single handedly. It is to be considered that the happiness of both the employees was lost and the company also suffered. If this is made universal, then people in all the organization will suffer as there are people of all religion and background in the company who have different values and beliefs (Igi-global.com, 2015). If the employer sets the wrongs as it is expected from them, then it will add to the benefits of all those who are concerned. Other people in the community might not see that there is any fault with the company as these issues can be dealt easily for the betterment of the society and the workplace at large. Thus it can be said there is no actual right or wrong (Australia.gov.au, 2015). The employer did not see any need to mention the work culture to Illena, as he did not think that it will create any issue for her. But it was wrong on the part of Illena as she had to face problem in the work place as well as threats from her husband. Thus which is right to someone may be wrong to others and vice versa. References ACS Code of Professional Conduct Professional Standards Board Australian Computer Society. (2015) (1st ed.). Retrieved from https://www.acs.org.au/__data/assets/pdf_file/0014/4901/Code-of-Professional-Conduct_v2.1.pdf Australia.gov.au,. (2015).Rights | australia.gov.au. Retrieved 17 March 2015, from https://www.australia.gov.au/topics/law-and-justice/rights Igi-global.com,. (2015).Ethics and Social Issues Related to Information Communication Technology (ICT): Computer Science and Information Technology Book Chapter | IGI Global. Retrieved 17 March 2015, from https://www.igi-global.com/chapter/ethics-social-issues-related-information/43777 Josephsoninstitute.org,. (2015).Josephson Institute of Ethics: Making Ethical Decisions: The Six Pillars of Character. Retrieved 17 March 2015, from https://josephsoninstitute.org/MED/MED-2sixpillars.html Press.anu.edu.au,. (2015).'15. Ethical issues of emerging ICT applications a Euro-landscape' in Professionalism in the Information and Communication Technology Industry by Edited by John Weckert and Richard Lucas | ANU Press. Retrieved 17 March 2015, from https://press.anu.edu.au/apps/bookworm/view/Professionalism+in+the+Information+and+Communication+Technology+Industry/10791/ch15.xhtml Standard of Practice. (2013) (1st ed.). Retrieved from https://education.qld.gov.au/corporate/codeofconduct/pdfs/det-code-of-conduct-standard-of-practice.pdf

57 choix cest lenfer! †Translation Essay

57 choix cest lenfer! – Translation Essay Free Online Research Papers 57 choix c’est l’enfer! Translation Essay Un choix infini à ©tait supposà © promouvoir le progrà ¨s, mais le fait est que cela nous rend davantage malheureux. Quelquefois, il est simplement difficile de choisir. Vous à ªtes dans un restaurant et le serveur est prà ªt prendre la commande. Alors que vous hà ©sitez, il commence progressivement scruter le plafond, puis regarde ses ongles pour enfin observer votre partenaire avec qui, il mà ¨ne une conversation du regard. Chaque plat du menu devient flou mesure que vous le regardez dans une panique grandissante. Enfin, vous choisissez dà ©sespà ©rà ©ment quelque chose qui s’avà ¨rera à ªtre du pied braisà © dans une sauce verte gluante. Il existe des solutions pour faire face ces hà ©sitations socialement inacceptables. Dans le nouveau livre, de Craig Brown, This is Craig Brown, il suggà ¨re de toujours prendre le plat numà ©ro sept lorsque nous sommes confrontà ©s un environnement à ©tranger et un menu à ©crit dans une langue que l’on ne comprend pas. Mais cela n’a pas de sens. Le septià ¨me plat est toujours une purà ©e de quelque chose dans une sauce au curry. Vous devriez toujours opter pour le sixià ¨me plat. C’est toujours du poulet sauf dans un restaurant và ©gà ©tarien auquel cas, le goà »t ressemblera de toute faà §on du poulet. Toutefois, la pensà ©e de Brown est intrigante car elle dà ©montre que nous avons besoin de procà ©dà ©s afin de nous protà ©ger de notre incapacità © choisir entre 57 varià ©tà ©s de choses peine diffà ©rentiables : que ce soit les chaà ®nes de tà ©là ©vision, les diffà ©rentes sortes de cafà ©, les sonneries de portable tà ©là ©chargeables et peut-à ªtre mà ªme finalement nos diffà ©rentes relations amoureuses. Cette vision est hostile la philosophie de notre gouvernement qui pense qu’un plus grand choix parmi les compagnies ferroviaires, d’à ©lectricità ©, et les diffà ©rents types d’à ©ducation nous rendra heureux. Pour ma part, il n’en est rien. Peut-à ªtre que les gens les plus heureux sont ceux qui n’ont pas beaucoup de choix : il est bien possible que Sisyphe se soit habituà © son sort de faire rouler un rocher. Promà ©thà ©e, encerclà © de rochers, aurait bien pu devenir philosophique en ayant son foie mangà © par un oiseau pour toute l’à ©ternità ©. Ils sont tous sortis de leurs habitudes quotidiennes hà ©donistes et, par consà ©quent aucun d’eux ne fut confrontà © la misà ¨re d’un choix interminable. Il est vrai que des personnes n’ayant pas ce luxe ne peuvent peut-à ªtre pas à ªtre confrontà ©s la misà ¨re. Si vous vivez, disons Madagascar, oà ¹ l’espà ©rance de vie moyenne n’excà ¨de pas 40 ans et oà ¹ ils n’ont pas de tà ©là ©vision numà ©rique ou des Starbucks, il est trà ¨s peu probable que vous soyez confrontà ©s l’anxià ©tà ©, au stress, et la paralysie continue causà ©e par le fait de prendre des dà ©cisions. La prise de dà ©cision n’à ©tait pas supposà © rendre les gens malheureux. C’à ©tait supposà © à ªtre le contrà ´le de l’autodà ©termination que nous chà ©rissons tant dans une socià ©tà © occidentale capitaliste. Cependant, ce n’est manifestement pas cela : davantage de choix augmente le sentiment d’opportunità ©s manquà ©es, ce qui conduit se reprocher le fait d’avoir manquà © des occasions. Que doit-on faire ? Un nouveau livre d’un scientifique et socialiste amà ©ricain, Barry Schwartz, intitulà © The Paradox of Choice, montre que rà ©duire le nombre de choix peut limiter l’anxià ©tà ©. Research Papers on 57 choix c’est l’enfer! - Translation EssayHip-Hop is ArtEffects of Television Violence on ChildrenThree Concepts of PsychodynamicThe Hockey GameResearch Process Part OneRelationship between Media Coverage and Social andUnreasonable Searches and SeizuresAnalysis Of A Cosmetics AdvertisementIncorporating Risk and Uncertainty Factor in CapitalPersonal Experience with Teen Pregnancy

The Relationship between Public Relations and Marketing essay

The Relationship between Public Relations and Marketing essay The Relationship between Public Relations and Marketing essay The Relationship between Public Relations and Marketing essayNowadays, more and more organizations understand their direct dependence on the society and their need to build friendly relations with public. Transition to market economy has brought new challenges and demanded a new approach to business principles. For this reason, the problem of professional marketing taking into account the interaction with public came in the forefront for many organizations.The direct connection of marketing and public relations lies in the fact that PR mechanism acts as an engine of the process of product promotion on the market, ensuring success of the company, its high reputation in the face of fierce competition.Although the aim of the modern companies is to increase sales, this does not preclude the need to use PR tools to integrate the interests of consumers and their behavior.There are two opposing views on the relationships between PR and marketing. Some believe that PR is a direct marketing p iece that is used to increase sales. Another point of view considers PR as an independent discipline, which is not subject to marketing and is related not to sales growth but the formation of a positive image of the company. There is no consensus on this issue, but the relationship of PR and marketing is obvious.DefinitionsPR is an activity aimed at forming positive opinion about the company and maintaining mutually beneficial relationships with it (Crabtree,  2010: 10-11). The purpose of PR is to establish two-way communication to identify common ideas or common interests and mutual understanding based on truth, knowledge and full awareness. The magnitude of this interaction, aimed at developing strong relationships with the public, can be very different depending on the characteristics of the actors, but the philosophy, strategy and methods are very similar.Marketing is the subject of market activities aimed at implementing interaction with other actors of the market (Brandau,  2014: 24).It is the process of planning and implementation of the plans, evaluation of promotion and implementation of ideas, goods and services in order to benefit from the exchange between people and organizations. The major activities of marketing are processes such as product development, research, establishing communications, organization of distribution, pricing.The Roles of PR and MarketingFunctions and tasks of Public RelationsThe most basic and common functions of PR are:1) Control of public opinion and behavior in order to meet their needs and interests.2) Responding to the public. Organization takes into account events, problems and behavior of others and responds to them.3) The achievement of mutually beneficial relations with all groups of people through the fruitful cooperation with them (including with employees, customers, suppliers, production staff, etc.).There are internal and external functions of PR, which are realized according to the individual generic areas :external function is aimed at creating and maintaining a positive image of the organization among the community groups that are external to the organization, at informing them about the organization and its products;internal function is aimed at creating and maintaining corporate social responsibility within the organization (good reputation of the organization among its staff, formation of a benevolent climate within the organization, maintaining a sense of responsibility and interest in the result of work). In this regard, PR should be considered as a method of creating organizational culture.PR can have a significant impact on public opinion and it is cost-effective compared to commercial advertising. Using PR, the company does not pay for advertising rates, it pays for the work of media personnel. However, specialists believe that the consumer is more likely to pay attention and trust interesting article than advertising clip. It is obvious that PR performs more complex functio ns than advertising and plays an important role in the following tasks:Assist in the introduction of new products and services;Changing attitude to goods and services;Development and revival of interest in partially or completely forgotten goods and services;Creating favorable image of the company addressing certain target groups;Creating good image of the company that would positively influence the image of products and services (Hawes,  2010: 8).Functions and tasks of marketing in the modern organizationMarketing begins with a study of the target market segment. Marketing management is the analysis, planning, implementation and monitoring of activities designed to establish, strengthen and maintaining beneficial exchanges with target buyers in order to achieve certain objectives of the organization, such as profit, sales volume growth, increase of market share, and so on.Marketers determine potential demand and its size (capacity segment of the market), ie identify customers who se needs are not met adequately or experiencing an implicit interest in specific goods or services. There should be done market segmentation and selection of those its parts that the company is able to serve well. Marketing management plans, creates and brings the product to the consumer, develops demand strategy through product price, distribution channels and methods of promotion. Marketing researches product, market, consumer demand, and offers possibilities these studies is a function of marketing. Marketing function is the impact on the level, time and nature of demand in order to achieve the goals of the organization (Smith,  2014: 22).Similarities and differencesCurrently, relationship between marketing and PR and their similarities are growing. Increasingly, these two trends are intertwined in practice. However, even thirty years they were considered completely separate discipline.In the process of rapid development of marketing and public relations, they are rapidly expa nding their spheres of activity, using increasingly aggressive means of communication, actively expanding the audience, as a result, they begin to turn to the same segments of the public, and sometimes even use same tactics of communicative behavior. Despite the fact that from the point of view of consumers, these disciplines are very similar, the practice has always maintained a strong conceptual separation.If you ask PR and marketing practitioners to highlight the basics of their professions, they would come around to the following scheme.Marketing:Promotion of the goods (services) among consumers.The main goal is selling.The implicit goal is to make a profit.Success depends on the amount of sales and profits.PR:Organization help in adapting public and company.The main objective is to establish rapport.The implicit objective is to stimulate a favorable perception.Success depends on the expression of positive public opinion, public support in any manifestation.It turns out that mar keting is a set of measures to promote a product or service, pricing, working with distributors, and PR is the management of the companys reputation. Marketing creates a market for goods and services, PR provides a favorable environment in which companies operate. In some cases, marketing success can be destroyed by negative social or political trends, tracking and smoothing of which is also the task of PR.In the context of convergence of price / quality ratio on most goods and services, a special role is played by image of the company. In this case, PR acts as a function, which enables the construction of a positive image (Wexler,  2010: 33).PR toolsThe basic tools of PR are: Publications (articles, reports, newsletters, magazines, brochures) are widely replicable means of promoting an attractive image of the company and transmitting messages to the target markets. Events (trade shows, seminars, conferences, competitions, presentations) can include both general public and target audiences. News. The main task of PR specialists is to provide interesting and favorable news about the company and its services.The use of PR tools should facilitate the implementation of the planned business objectives: Raising awareness of the consumer. Strengthening confidence in the company and its services. Promotion of sales. Reduce of the cost of advertising and sales promotion.The diversity and complexity of the goals emphasize the breadth of actions of PR technologies (Jacques,  2013: 12).Marketing ToolsThere are various marketing tools to ensure the success of the company and increase sales effectiveness. Marketing tools to achieve the company goal, selection and use of which is realized through the procedure of the marketing mix (Marketing- mix model 4P): product, price, promotion, delivery. The concept of marketing mix is determined by a set of basic tools of marketing: product policy (innovation, work with range, removal of goods whose life cycle is over from the pro duction, customer service, guarantees);pricing (base price, discounts, credit);communication policy (advertising, public relations);marketing policy (market research, sales, development of new markets, etc.);development and implementation of competitive strategies.The first marketing tool is an estimate, according to which the firms resources are allocated to business units. Other marketing tools are:advertising (the most effective way to deliver information about the goods to the consumer for the purpose of sales promotion);public relations (marketing tool, contributing to the establishment and maintenance of interaction, location, understanding and cooperation between the company and society, the formation of a benevolent public opinion);personal selling (but this tool is very expensive as it is related to the preparation of highly qualified specialists in sales).pricing policy is considered the most important marketing tool. This is usually the final stage of market activity, and the price is a kind of indicator of conditions in which the company exists and operates (Rockoff,  2012:14).Examples of application of PRThe following examples are quite diverse. However, each of them illustrates effectiveness of PR.Ford achieved fame of the model Ford Taurus with the help of PR even before the release of the car on the market. When the company  «Lego System » learned that one of their rattles was potentially dangerous for babies, they immediately withdrew the entire batch of rattles and inspired parents to the dissemination of this information. The company offered full compensation of the toys price or its exchange for a toy from the new collection.An example of Ford Motor Company is a clear illustration of the application of public relations in the early stages of marketing use, when news appeared before advertising. The case of  «Lego System » emphasizes the use of PR methods for gaining trust of consumers.In addition to these examples, there are many other methods that can improve the effectiveness of marketing programs. With the help of PR, a company can turn into a leader in its market segment, present new products. PR allows carry out a restart and positioning of existing products, overcome the resistance of consumers to advertising, affect those people who shape consumer opinion, win the support of retailers and contribute to a more rapid spread of products. These examples suggest that PR and marketing can perfectly communicate, that PR marketing really works. That is why in recent years, many companies began to use public relations (Erokan,  2010: 12-13).Examples of successful marketingMarlboro. Marlboro invented pack of cardboard with flip-top lid, which are now standard package of cigarettes not in order to demonstrate innovation or design ideas but for promotional purposes. Smokers were able to pull out cigarettes from soft packs without removing them from the pocket, so others did not see the brand. Flip-tops made smo kers take the pack out of the pocket so that everybody could see it, and the new always attracts attention.Estee Lauder. There is a beautiful legend about how Estee Lauder began selling its perfumes. The young Miss Lauder came the biggest perfume shop in New York â€Å"accidentally† split the bottle of her perfume on the floor. Buyers asked about the wonderful smell and store just had to sign a contract with Estee Lauder.Heinz. In 1896, Henry Heinz was walking around New York and saw an advertisement of shoe store, which offered clients 21 style of shoes. By analogy, he decided to write on their ketchup and sauces 57 options. This number had nothing to do with the actual figures range, but Heinz liked it. And it impressed buyers.Harley-Davidson. The most famous manufacturer of motorcycles in the world holds the first place in terms of branded tattoos for more than a dozen years. It all began with the fact that Harley announced impressive discounts on bikes for those who would come to buy a motorcycle with a tattoo in the form of its logo (Castilla,  2013: 250-251).ConclusionSimilarities of PR and marketing get more and more noticeable. More and more often, in practice, they are intertwined and mutually reinforcing. This was possible because the purposes of marketing and PR are similar: the desire for mutual understanding between the company and customer, care about the quality of products, reputation and image of the brand.Nevertheless, they have different strategies. Thus, marketing strategy is a desire to attract the customer to a particular product, and strategy of PR is to create the most favorable environment for the development of the company.Marketing studies peoples interest in products and services, analyses possibilities to influence target groups and effectiveness of advertising. With the help of PR-activity, the company monitors the interests of consumers, partners, employees, shareholders, identifies threats, helps management to resolve v arious conflicts and quickly establish a dialogue. In general, PR is focused on public opinion, while the purpose of marketing is selling. Thanks to marketing, the company can get answers to the questions: what, when and to whom to sell, at what price and in what form. Creating motivation, sales promotion are also the mission of marketing professionals.In turn, PR provides answers to questions such as: how to be a company, how to make it work needed and fruitful? Building relationships between the company and community that is the mission of public relations.In the context of the existing fast-growing market, PR is becoming an important part of marketing communications. Public Relations today is an effective mechanism for overcoming problems on the way of the goods to the buyer. Using public relations influences the performance of marketing as a whole.

Pride and Prejudice by Jane Austen Dissertation

Pride and Prejudice by Jane Austen - Dissertation Example She says, Do not you want to know who has taken it' cried his wife impatiently, and Mr. Bennet replies 'You want to tell me, and I have no objection to hearing it.'(Austen, Ch.1). Austen undoubtedly does this to incite some form of comic relief from the reader but the interactions between the Bennets serves as very valuable benchmark against which the potential courtiers are compared. Mrs. Bennet's anxious paranoia over the futures of her daughters stands in complete opposition to her husband's irresponsible carefree nature. It is obvious Austen also considers their relationship to be valuable, otherwise she wouldn't have made them the first characters we meet in the novel. These two are not a courting couple, those days have come and gone for them; but they do represent two aspects of society that essentially signify what is at stake for their daughters. While Mr. Bennet is an unsuccessful dreamer barely able to support his own family, Mrs. Bennet is a realist who never allows her family or the reader to forget that their only hope for happiness lies is in an equitable marriage. Her take on life is very affective on her other daughters, but doesn't seem to phase Elizabeth, who appears to take more after her father. Jean Ferguson Carr argues that Mrs. Bennet is identified by her exclusion from the realms of sense and power, and is contained within her comic role. As such, she stands in uneasy relationship to her daughter, Elizabeth (Carr, 68). She goes on to further point out that Elizabeth strives to disassociate herself from her mother who is foolish. Instead Elizabeth aspires to be knowing and witty, and treated like such; this is most likely the personality trait that incites her fiery... The present dissertation has attempted to offer the potential reader a new viewpoint of the novel through the analysis of the main characters. This has been done in terms of some cognitive constructs such as image-schemas or conceptual metaphors. They have shed new light on the relationships among the characters in the novel. Furthermore, we could go as far as to state that the whole novel is summarized in terms of the LOVE IS A JOURNEY metaphor. The title of the novel itself: Pride and Prejudice, points to some impediments in this journey towards love. Apart from reducing the novel to a single metaphorical system, an analysis in cognitive terms provides the grounds for the construction of the main characters and for the overall interpretation of the work. Furthermore, this kind of analysis is visual to such an extent that the work is wholly understood without the aid of abstractions. There is evidence that within this framework the changes undergone by the characters and the relationships which hold between them are explained on the basis of what we readers see and experience every day. This is one of the main reasons why the present paper is devoid of abstract explanations. For instance, the conceptualization of people as containers is tremendously visual. Finally, we have seen that Jane Austen has made use of a series of universal constructs as the grounds for the construction of her novel. She has done this unconsciously because they are engraved on our mind in such a way that we use them automatically.

Economics Assignment Example | Topics and Well Written Essays - 750 words

Economics - Assignment Example EasyJet has stuck to their core values, which allowed them to do well during the recession and as business pickups in the country, they will further see many improvements which will lead to even greater profits. In response to In response to the question on the fluctuating oil prices, he added that Easyjet’s hedging is a form of averaging, which means that their fuel prices respond with a lag to movement in market prices. So for 2010, they expect GBP100 million improvements as their fuel hedges adjust to market prices. Easyjet continues to grow steadily and they have expectations of 10% increase in capacity during 2010 as the passeneger numbers grew by 3 to 4 percent during the recessionary period. Easyjet remains focused on short haul a flight which proves to be working as they seem to be in line to achieve growth plans of 7 to 8 percent annually. The passenger growth easily outstripped easyJets capacity increase over the recessionary period of just 0.8%, indicating that dema nd is still matching its growth strategy despite the Europe-wide recession. Gert Zonneveld, analyst at Panmure Gordon, said easyJet had weathered the recession so far but a lengthy downturn could dampen the airlines recovery. "The company is performing well given the current economic environment, but a sustained downturn could clearly delay a profit recovery." Ryanair’s CEO Michael O’Leary commented on the tough recessionary times the airline industry was facing and he added â€Å"Ryanair’s ability to grow both traffic and profits during the half year is a testament to the strength of Ryanair’s lowest fare model, and our relentless cost discipline. However these results are heavily distorted by a 42% fall in fuel costs, which has masked a significant 17% decline in average fares.   We expect average fares to decline by up to 20% during Quarters 3 and 4, which will result in both these quarters being loss making.   Despite this our full year guidance remains unchanged and will be

Organizational Behavior Factors Affecting the Criminal Justice Essay

Organizational Behavior Factors Affecting the Criminal Justice - Essay Example When the upper management makes good decisions they ensure that the community has an effective justice system and also the lower managements are able to imitate their business behaviors, but a corrupt upper management system will negatively affect the lower management and the community. Culture may also be one of the biggest factors that affect the criminal justice system in the police department whereby diversity in the department reveals that there is less likelihood of disagreements between both the officers and the suspect or victims when there is a language barrier. Diversity in the police department has an advantage since individuals who may be witnesses or victims may feel more obliged to give information to the police officer. Law goes hand in hand with the criminal justice work place since the officers are expected to uphold the law at all times. However, there are officers who think that since they are the law enforcers they are above the law which is an issue, but in accor dance to the law when the officer commits an offence he or she should be treated in the same way as an individual who broke the law and was not an enforcement agent of the law. Stakeholders play an important role too as they determine how the internal and external relations of the system function. The influence of this factor in the criminal justice workplace mainly leadership creates a working pattern which ensures the accomplishment of the departments goals and objectives. There are three influential stakeholders’ namely political bodies, community groups and employees who affect the criminal justice system in the work place. Political bodies, who are external stakeholders, have more of a negative influence on the police department since they use it mostly to practice illegal acts unlike community groups, which may work with the police department to fight crime though community policing. They help combat crime by giving police lads to offenders, and this increases the effic iency of the criminal justice system in combating crime. Employees who may be officers are very influential stakeholders in the criminal justice system since when they adequately give information to their bosses on various issue in the organization and are accountable for the daily operations, and this implies that they increase the chances of finding solutions rather rapidly by working together to find the most viable solutions to existing problems. The system factor in the criminal justice work place is usually created by the management, which in regards to the police department determines whether the police force will be effective or not. A good and effective system will ensure that justice is served to all who need it since officers will do what   the system requires of them and also officers employed in the system will find it more comfortable working in the department. The structure in the police department determines each and every role played by an officer and their effect iveness in the department.

Death And Concentration Camps In The Holocaust History Essay

Death And Concentration Camps In The Holocaust History Essay The Holocaust was a horrifying crime against humanity. Adolf Hitler led a nation of Germans who were trying to rid inferior races. Hitler had a final solution to take care of anybody who he saw as inferior. The plans included in the Final Solution included the deportation, exploitation, and eventual extermination of European Jews. (Grobman) His method was to kill any undesirables. He would use concentration camps and death camps. Within the years 1941-1945 over eleven million people were killed. Six million of those who died were killed simply because they were Jewish. Over one million children were also killed during the Holocaust. Nazis, Hitlers followers, killed over two thirds of the Jewish population in Europe. Groups that were brought to concentration camps and death camps included Jews, gypsies, homosexuals, mentally or physically disabled people, and people who did not agree with the government. The first concentration camps were established in 1933. In the beginning concentration camps were places that held people in protective custody. Victims for protective custody included those who were both physically and mentally ill, gypsies, homosexuals, Jehovah Witnesses, Jews and anyone against the Nazis. By 1934 there were at least fifty concentration camps throughout Europe. In the beginning these camps were watched over by the police, and then Hitler had his security take over. Camps were set up for different reasons. Some for forced labor, others for medical experiments and, for death. Camps were set up along railroad lines, so that the prisoners would be close to their destination. As they were being transported either to a camp or from one to another, the soldiers kept telling the Jews to have hope. The conditions on the train were terrible. Many people died of starvation before they arrived. Most families ended up being separated when they arrived at a camp. Jews were forced to obey the guards orders from the moment they arrived at the camps. The prisoners usually had marks on their clothes or numbers on their arms to identify them. The conditions of the camps were terrible and inhumane. Within the first few days of being at the camps, thousands of people died of hunger, starvation and disease. Other people died from the cruel punishments of the guards beatings and torture. In 1937, seven thousand Jews were in camps. By 1938, ten thousand more Jews were sent to camps. Jews were taken to camps if they expressed negative feelings about the government, if they married a non-Jew, if they were sick, mentally or physically, or if they had a police record. When someone escaped from the camp, all the prisoners in that group were shot. Nazis, who claimed that they did not necessarily hate Jews, seemed to enjoy making the Jews suffer. They also felt that slavery was better than killing their prisoners. Surrounding some of the camps in Poland was a forest that the Jews who planned to escape would flee into. Before the escaped prisoners got very far, they were killed. The people who could not run away from the camps thought about revolt. Joseph Mengels, one of the most notorious Nazi doctors, selected his victims for the gas chambers or medical experiments. His women victims for sterilization were usually twenty to thirty years of age. Other experiments included pu tting inmates into high pressure chambers to test the effects of altitude on pilots. Some inmates were frozen to determine the best way to revive frozen German soldiers.(Bauer) Auschwitz, located in Poland, was Nazi Germanys largest concentration camp. It was established by order of Hitler on April 27, 1940. At first, it was small because it was a work camp for Polish and Soviet prisoners of war. It became a death camp in 1941. Auschwitz included camp sites a few miles away from the main complex. At these sites, slave labor was used to kill the people. The working conditions were so poor that death was an almost certain result. In March 26, 1942, Auschwitz took women prisoners, but after August 16, 1942 the women were housed in Birkenau, another section of the camp. When the Jews arrived at Auschwitz, they were met with threats and promises. If they didnt do exactly as they were told, they would be beaten or deprived of food. They were assured that things would get better. The daily meals in Auschwitz consisted of soup, once a day, with a small piece of bread. Most of the prisoners were extremely malnourished and on the brink of death. The bad sanitary cond itions, the inadequate diet, the hard labor and other torturous conditions in Auschwitz, most people died after a few months of their arrival. The few people who managed to stay alive for longer were the ones who were assigned better jobs. In place of toilets, there were wooden boards with round holes and underneath them concretes troughs. Two or three hundred people could sit on them at once. While they were on these troughs they were watched in order to assure that they did not stay too long. When people were loaded onto trains to be taken to the gas chambers, they were told that they were being placed in new labor camps. This was one of the many lies told. It was impossible for the Jews to make out which buildings were the gas chambers because they seemed normal from the outside, just like any other building. Over the gas chambers were well kept lawns with flowers bordering them. When the Jews were being taken to the gas chambers, they thought they were being taken to the baths. At first, there were five gas chambers in Auschwitz, the procedure for gassing was About 900 people were gassed at a time. First they undressed in a nearby room. Then, they were told to go into another room to be deloused; they filled the gas chambers like packed like sardines. After a few minutes of horrible suffering, the victims died. The bodies were then transported to ovens where they were burned.(Weapon of War) The gas chambers were not large enough to execute great numbers at a time, so crematoriums were built. The crematoriums would burn 2,000 bodies in less than 24 hours. Many Jews and non Jews tried to escape from Auschwitz. Some succeeded. Of course they wanted to inform the world of what was going on. Those who escaped wrote descriptions of the horrors they suffered. Information spread to many countries,yet no countries seemed to do anything to help the situation. In fact, as the war progressed, the number of prisoners increased. In total, between one and a half and thr ee and a half million Jews were murdered at Auschwitz between the years 1940 and 1945 Usually, the death camps were part of existing camps, but some new ones were just set up for this purpose. When the prisoners first arrived at the camps, those sent to the left were transferred to death camps. Once in the death camps the prisoners were again divided. Women were sent to one side to have their hair shaven and the men to the other. There were six death camps; Chelmno, Treblinka, Auschwitz (Birkenau), Sobibor, Maidanek, and Belzec. These camps used gas from the shower heads to murder their victims. A seventh death camp, Mauthausen, used a method called extermination through labor. Basically they worked their prisoners until their bodies couldnt handle it anymore and they died. In conclusion, The Nazis, organized the destruction of the Jews. Why they did it is unknown. Perhaps it was because of a history of tension between the Christians and Jews, or perhaps, because Hitler needed a scapegoat for Germanys problems. People throughout history have been murdered; but never as many people as during the Holocaust in such a short period of time. One third of all the Jews in the world were eliminated. Hitlers method of killing the Jews and other undesirable people was first by torture and then by plain murder. In the early days of his leadership, he took away their rights as citizens and then as people. They were treated like slaves and lived like animals. After 1942, his goal was to exterminate all Jewish and impure(Stillman) people. Many Jews were killed before that date, but they were a small number compared to the mass murdering of the Holocaust.

Literary Analysis of The Notebook by Nicholas Sparks Essay -- The Note

Literary Analysis of The Notebook by Nicholas Sparks This book is a great book and it touches ones heart in ways you couldn't imagine. I seriously love this book because I love romantic stories and it's just so cute. The movie is good but the book is better. Well 'The Notebook' is about a journey of two young lovers Noah Calhoun and Allie Nelson who made a passionate summer romance and they were separated because Allie moved to the city. After fourteen years of separation due to World War 2 and class differences. Allie got engaged to a wealthy lawyer, Lon. One day Allie was looking through the newspaper and she spots Noah standing next to the plantation he restored. All of a sudden all these feelings started coming back from when she last saw him. So she decides to go back to New Burn to visit Noah. When she arrives in New Burn she checks in at a hotel and drives straight to the plantation and as she approached the house she saw Noah. Noah saw the car approach so he walked towards the car and once she steps out of the car he was shocked to see the ghost that had come to dominate his life. They spent a couple of days together making up for lost time and a hundred miles away from New Burn Allie?s fiancà ©, Lon, was getting worried because every time he called her she was never there so he decided to go to New Burn. That day Noah had a surprise for Allie he took her on a kayak ride down the creek to this special place he found that morning. When he was about to arri...

Animal Kingdom 54

Animal Kingdom Humans have always had an interaction with animals since the beginning of time. They hunted animals for survival, and humans were their prey. However, scientists believe that our ancient relatives â€Å"treated the animals with respect. †(Stetson). So why do we continue to consume and brutally murder, and torture animals for the means of food and clothing when there is this claim to â€Å"love† and â€Å"care for† animals? We should treat all animals with kindness and respect. We should learn to understand them and not treat them as equals.We owe it to animals to show empathy and treat them better to become better people at heart. Animals such as dogs or cats kept as pets hold strong companionships with their owners in our society. Some humans consider animals to be mindless while others don’t, but I believe that they are capable of love, emotion, and thought process. Although, animals do not speak a language we can understand we can certain ly see their intelligence. They’re capable of unconditional love and learning. Humans should have respect to our fellow non human animals.There are so many animals that serve a purpose in this life than just being a pet or for a means of food or entertainment. Dogs, for example are particularly helpful as certified service animals to help the blind. There are stories all over the nation of the selfless acts animals perform to save humans from death or accidents. Hurting poor defenseless animals is just cruel and inhumane and really says a lot about the person’s character that would actually do such a thing. The characteristics of animals are similar to those of humans.They care for their young just like human parents nurture their young. They’re capable of showing affection, happiness, and sadness. So how is that not proof of feeling? Animals have different characteristics just like those similar to humans. But they rely more on animal instinct than anything els e. We as humans rely more on logic. Animal abuse happens all over through various forms such as animal entertainment, animal testing, and hunting. These animals that are being used in the media industry, fights, circuses, and lab testing are treated poorly and these events sometimes even lead to death.What do these actions say about humans? How can we carry out these inhumane acts where animals are being hunted for their fur, tusks, and feathers? People who are associated with trading animals for consumption treat the animals most cruelly. Those individuals care more about their profits than treating animals with respect. â€Å"We know what we see on undercover videos of factory farms and slaughterhouses is wrong. (There are those who will defend a system that allows for occasional animal cruelty, but no one defends the cruelty, itself. )† (Foer 431).I don’t believe that eating meat can actually be a form of animal abuse, but â€Å"We have so internalized this behavio r-â€Å"meat†-eating-that we do not even recognize it as a choice, but rather blindly accept it as a normal and necessary way of life; â€Å"meat† consumption is ‘just the way it is. ’† (Garbato). No one should be forced to stop eating animal â€Å"meat† because it is a choice that we all have. â€Å"Food is not rational. Food is culture, habit, craving and identity. † (Foer 431). The horrific treatments of animals in factories which are later bought for consumption should have stricter regulations.Animals shouldn’t have to suffer and be tortured in so many ways for our essentials. â€Å"100 years ago, animals were considered nothing more than possessions; the properties of humans. No thought was ever given as to how the animals felt. Nothing was done to prevent the suffering of animals. † (Angelicguides). Many animals are still considered possessions, and are dying for a means of meeting the population’s needs for food, entertainment, clothing etc. There has got to be a better way to be more humane towards defenseless animals.Cruelty towards animals reflects our true character and we should strive to be more kind. We should learn from animals and experience the same peace they live in on a daily basis. â€Å"But I might learn something of mindlessness, something of the purity of living in the physical senses and the dignity of living without bias or motive. † (Dillard 351). For that reason we should treat animals with respect and kindness because they can show us the true beauty of life and I think we can learn how to become better people.

buy custom Causes and Effects of Racism essay

buy custom Causes and Effects of Racism essay Racism refers to the belief that a certain racial group is superior or inferior to another, which causes them to be discriminated against based on their various inherent traits (Shah, 2010). Racism has a very long history in the society, infiltrating every aspect of our lives. It is unfortunate that even today racism still continues to exist and shows no sign of declining in the near future. It exists in different forms based on the difference of skin color, religion, culture, economic status etc (Shah, 2010). A better understanding of racism requires a closer look at the core cause which is an institutional ideology. It is more than just ill-treatment of certain people, or hatred; it is a vice that is cultivated and sustained by governments and institutions (Shah, 2010). The initial evidence of racism emerged at the end of the 16th century with the slave trade in America and Britain. The rich and the powerful used racism to justify this inhuman and most atrocious treatment of black people to gain material wealth. Towards the end of the 17th century, racism had become an established and organized justification for degrading and mistreating slaves (Shah, 2010). When slave trade declined, racism took a new form in the 1940s to justify the ideology of imperialism which reigned more than a century. The white mans burden concept was a trend started in England. According to it, British colonialists declared themselves as the father and mother of colonial children charged with the responsibility of their spiritual and material welfare. Colonialists used racism to justify their exploitation of the natives, stealing of their properties, as well as their capitalism expansion into various countries (Shah, 2010). This paper explores the causes and effects of racism. Causes of Racism The various causes of racism are discussed below: Feeling of Unworthiness A majority of racist people in the world tend to lack self-esteem and self-love, thereby making them feel unconfident. Consequently, they tend to venture their negative feelings toward people who are vulnerable and weak (Shah, 2010). It is important to note that people, who love and appreciate themselves, are in a better position to appreciate the feelings of others and understand them; hence, they are able to accommodate others more. Racists have a low-perception of themselves because they feel they lack the opportunities that others have, and, therefore, need to feel superior and exercise power over others, makes them treat others indifferently (Shah, 2010). Ignorance Ignorance is another issue that fuels racism. Children, who are taught that other people are less human, or inferior, grow up with the belief that racism is right and normal, especially when their peers demonstrate similar beliefs and conducts. Consequently, such people tend to see nothing wrong with their actions because they are validated by everybody else around them (Shah, 2010). Until they are aware of the consequences of their actions through education, they continue to remain ignorant of other peoples realities. Intolerance The failure to teach children about tolerance to different people has also contributed to racism. This is because, many schools are segregated based on gender, abilities, race, religion, culture, economic status etc. As a result, children grow up only used to interacting with other children whom they share common things with. When they grow up, they find it difficult to tolerate people who are different from them (Shah, 2010). Effects of Racism The effects of racism are numerous and varied as discussed below: Segregation Racism results in segregation, and was the reason behind the segregation witnessed in the United States between 1890 and 1940, which saw Jim Crow laws being enacted to segregate the black community from the white Americans. Consequently, all public facilities were separated for whites and blacks. Numerous African-Americans faced brutalism, frightening, and even killing for enrolling in schools and votting (Shah, 2010). Lynching of the black population by the whites for insignificant reasons was a common and widespread practice during those days. In healthcare facilities, black people were denied the same quality of health care given to the whites, and several black patients often died due to neglect by medical staffs. Racism also led to the South African Apartheid that resulted in legal segregation of the Africans from the Europeans (Shah, 2010). Racism also led to the mass killing of Jews and Gypsies by Hitler during World War II (Shah, 2010). Hitlers genocide was systematically planned, and sponsored by the Nazi Germany Government, and was aimed to kill all Jews and Gypsies who had occupied the Nazi territory. It is reported that about two-thirds of the twelve million (9 million women and 3 million men) Jews who lived in Europe perished. The most famous factories were Sobibor, Belzec, and Treblinka, where handicapped (physical and mental) Jews and Gypsies were taken and burned alive, when naked (Shah, 2010). Anger, Violence and Hatred Racism results in violence, anger and hatred among people. People who are discriminated against for instance, based on appearance, lack self esteem and confidence. However, since there is nothing they can do to change their appearance, they tend to harbor hatred and anger towards others, which when not handled properly can lead to violence (Shah, 2010). Such people are exceedingly hot-tempered and can turn violent at the least of provocations. Racism has existed since time immemorial and is still present in the current society. The past years of segregation, colonialism and extermination have all remained in our memories, making it difficult to forget everything and treat everybody equally. Though racism may be inevitable in the society, something can still be done to save the future generation from its effects. Education is the way forward. We have to explain to future generations that we share the same earth, so we must accept our differences, and learn to love and tolerate one another. Tolerance is the key word in the fight against racism. Buy custom Causes and Effects of Racism essay

Week #4 Example

Week #4 Example Week #4 – Article Example Week #4 This week four assignment involves summation of Murakami interview content that is part two of his writings from page 304 to 345. The content is compared with the writings of Calvino in his â€Å"the lost regiment† and â€Å"beheading the heads†. The second part of Murakami writings dwells on â€Å"The Place That Was Promised† after the interviews concerning the horrible gas attack committed by Aum Shinrikyo members, Murakami talked of a better place (Murakami 304-345). Murakami introduces the second part by assessing why people would believe in Aum while others do not. This leads to a question why should not some people be able to consider deeply about matters that are not directly pertinent to society. â€Å"The problem lies in fact that Aum Shinrikyo was one of the few havens for such people..." (304). personally I believe that the whole concept of thinking concerning life critically is much understated. It appears the entire Aum system is intended so that individuals can trick themselves into accepting they do not want anything. As an interviewee described, it was a method to turn the unenthusiastic aspects of individuals’ life into positive ones, and a manner to acquire respect (Murakami 304-345).According to Calvino, in â€Å"Beheading the Heads† leaders has the knowledge of their journey once have been elected. This is confirmed by response he gets when he asked if respondents were sad leaders were being killed after terms. â€Å"What can you do? If someone agrees to be a leader he knows how he’ll end up.† (144). this is relevant with choices people made in Aum case and also real world incidences. However, when the people decided to amputate the leaders not kill them change was realized. â€Å"This system of pruning leaders bore excellent results.†(153) this is a revelation that promised land can be shaped by circumstances. The lost regiment is a case of preparedness at whole time to meet t he objectives. The soldiers on seeing â€Å"the city before them, so quiet and good natured, minding its own business† (54), they felt imprudent. The place that was promised is not easy to attain unless one is focused and geared to the task.Murakami, Haruki, Alfred Birnbaum, and Philip Gabriel. Underground: The Tokyo Gas Attack and the Japanese Psyche. London: Vintage, 2003. Print.Calvino, "The Lost Regiment" WRG#6

Participant observation assignment Essay Example | Topics and Well Written Essays - 250 words

Participant observation assignment - Essay Example The employees are rushing up and down to ensure the increasing number of customers is served to satisfaction. The coffee shop is set up in cool and attractive environment with a relaxed ambiance convenient for all kinds of people. The sense of hygiene can be easily noticed by the clean floor made of stained concrete with further decorations of blue and magenta runner at the entrance. Towards the front are set four small round wooden tables each with two wooden chairs that have attractive brown cushions. At the back, one cannot fail to notice a leather couch that provides a perfect position to watch the television situated above the counter. Further relaxing environment is provided by the outside sitting place. Through the corridor leading to the outside place, there are posters and samples in small wooden shelves for the customers to take home. Two beautiful women converse in a low tone as they are waiting to be served at the counter. One of the ladies seems to be in her early thirties is wearing a short black skirt and a plain white blouse and carrying a brown handbag. The other lady is simple and seems to be in her late twenties. She is wearing blue jeans with college jacket that was buttoned not letting anyone see what she was wearing inside. "Next please" the barista whose name is Cristabel said in a soft, friendly voice. The two ladies moved close and made their order. At the couch, there are seated two men, Santi and Costa. They are talking in Spanish, and it is clear that they are speaking about what is in the news as they keep pointing to the television. They are workmates as they are wearing what seems to be work uniform with name tags on them. "Good morning guys, how is the coffee today?" One of the female workers was asking Santi and Costa as he was clearing their table. "It is great as usual. I will come for th e secret ingredient so that I can surprise my wife with an awesome

Perforating Engineer Research Paper Example | Topics and Well Written Essays - 750 words

Perforating Engineer - Research Paper Example They are mainly employed at oil and mine fields, both offshore and on land (Pts-technology.com). Most perforations job need one to have a degree in either engineering (either petroleum, mechanical, chemical or industrial field), Geology, Physics, Geophysics or Mathematics. Experience from previous jobs that are related to perforation is also a must for a person. Other employers may require specialized training in the perforating process. The specific training includes breakout and completion as an Associate Perforating Specialist (in the USA) or an equivalent industry skill from the relevant country (Jobs.halliburton.com). The engineer must also be registered and certified by the relevant government compliance boards. Basic requirements for a perforating engineer are DOT regulations, explosives safety, basic electricity understanding, federal explosive regulation, crane operations, pressure control operations, wire line performance and maintenance and warrior logging systems operations. Other includes pump-down operations and pressure control operations (Express Energy, 2). Physical and personal attributes are also crucial for the job. Such attributes include the ability to respond to emergencies immediately during emergency situations, ability to perform under pressure and ability to adapt to different climatic and weather conditions; this is because the job involves lots of travelling and a person may have to work under different conditions from what he/ she is used to. Others include readiness to work under various conditions, ability to involve implementation of safety, environmental and health procedures at a site and flexibility. There is a potential of fumes and dangerous chemical inhalation when not proper steps are not taken in the field. There is also a risk of explosives, ionizing radiation and high pressure well-bore environment. Adminapos.com,. Terbaru: Lowongan Wireline Logging Perforating Engineer Januari 2014. N.p., 2014. Web. 23

Capacity Strategy Game Exercise Outline Example | Topics and Well Written Essays - 250 words

Capacity Strategy Game Exercise - Outline Example Building too much capacity and selling my product at a very low price would mean being in the red and paying out interest on accumulated debts during every period (Henderson 2008, p.16). I think that the capacity cost (at GBP 10 per period) is relatively low, and therefore once I have put up entry costs I will stick around for a long time. In this scenario, even if you end up with profits that are relatively low (on top of your starting cash) you will probably earn more than most of your competitors (An & Fromm 2005, p.11). After taking into consideration all the factors mentioned above, I think that a capacity of 200 units would be the best option for me; let me explain why. First of all, minimum demand was 140 BTS while maximum demand was 260 BTS; this gives us a mean of 200. Apart from this, most of the time demand fluctuated between 160 and 240 BTS; this also gives us a mean of 200. In light of the fact that the two most important factors here (the average demand and the average fluctuating figure) both equal 200, it would only be wise to hold 200 units because it appears like that is what the market dictates (Klammer 2006,

Leadership characteristics of a successful entrepreneur Essay Example for Free

Leadership characteristics of a successful entrepreneur Essay Successful entrepreneurs are specialized types of leaders that have a definite set of leadership characteristics that make them good at what they domotivate people. Successful entrepreneurs are usually very focused in their vision and are immersed in making their venture successful. A good entrepreneur uses a dynamic and charismatic approach to motivate their employees to feel the same sort of feelings of success that he or she feels towards the ultimate success of the business. Howard Shultz, the founder of Starbucks Corporation, uses a dynamic leadership style, charismatic personality and vision to propel Starbucks as the premiere specialty coffee house in America, and is well on the way to becoming the global name for specialty coffee houses. Entrepreneurs, by the very nature of the definition, are self-starters that are highly motivated to make their business successful. Most people that start their own business do so because they have the personal drive to put their own ideas into a business venture. It takes a very motivated individual with personal convictions to make a business become a profitable and successful business. Obviously, if a person has enough gumption to take the steps to start their own business, then they are, by nature, very motivated individuals that want to make their project succeed. People who are not highly motivated will not become entrepreneurs or will more than likely fail if they try to make a half-hearted attempt to start their own business. To make a business succeed requires a vision of where the company should be after a specific time period. All entrepreneurs know in their mind what they would like their business to be in one year or five years or ten years. Successful entrepreneurs have a focused vision of what steps need to be taken to make their business succeed. The very best entrepreneurs are not only motivated themselves, but are able to spread their motivation to others through a charismatic leadership approach. People that become successful entrepreneurs have the ability to make those around them get excited about the business, just like they are. If the people that work in a company are motivated to work towards making the company a success, then the company has a much better chance of becoming successful. All entrepreneurs are excited about their own business, but not  all of them can get the people that work for them just as excited. A dynamic entrepreneur is able to motivate others to want to produce a better product or service because they provide the employees with motivation and direction. Motivation is probably the single most important factor that an entrepreneur can provide to their employees, but creating a shared vision for all to work for is almost equally important. People will work harder for a company that has ideals and principles that they also believe in and share. Successful entrepreneurs are able to create a vision for the company; they provide a goal or ideal that employees and the public in general can relate to. By having a vision or ideal that the company is striving for, each employee feels that they are performing a vital function that eventually leads to the final goal. Employees will work hard to achieve a goal if they feel that a goal is worthwhile or somehow makes the world a better place. Companies usually state these in mission statements, with variations for whatever the company holds as an ideal, such as environmentalism or community service. Howard Shultz, founder of Starbucks, is a very motivated individual that has a vision of what he would like Starbucks to become. The fact that Shultz coordinated 150 new Starbucks openings between 1987 and 1992 shows that he was very motivated to make Starbucks a national and eventually international success. Shultzs vision for Starbucks has facilitated the opening of over 3,300 stores worldwide and Starbucks continues to grow at an extremely rapid pace. Along with charisma and motivation, Howard Shultz possesses many leadership attributes, which make him a very successful leader and motivator. Shultz knows how to make people feel like they are doing something important. Selling coffee is not a vital function that is needed for life, but Shultz has made selling coffee seem important to those that work for Starbucks. Shultz created a policy that Starbucks will only purchase organically grown coffee beans. This one policy makes Starbucks seem like they are performing a service to the world by creating a market for coffee beans that arent responsible for damaging the environment. Environmentalists and even non-environmentalists agree that this is a good thingeven noble. The  people that sell the Starbucks product feel a sense of pride for doing something for the environment. Starbucks also does other things that have the same effect, but on different populations. Starbucks has a program that builds schools, community centers, etc, in the communities that Starbucks buys its coffee beans from. This type of activity appeals especially to socially conscious people that get reward from knowing that Starbucks is giving something back to the community from which the coffee beans are taken. Another program, called the Urban Coffee Opportunities, offers inner city entrepreneurs an opportunity to bring a Starbucks to an inner city neighborhood in the hopes that a Starbucks business can spark financial growth and future business opportunities for inner city areas. This program also appeals to the socially conscious and creates a sense that Starbucks really cares about people and their communities. These programs are definitely good ideas and greatly enrich the lives of the people that they touch, but also serve as a basis to motivate employees as well as customers of Starbucks, which creates a better product and more sales for Starbucks. References http://h18004.www1.hp.com/products/customer_stories/starbucks.html; Accessed 10 Feb. 2004 http://www.starbucks.com/; Accessed 10 Feb. 2004

Mechanism Of Action Of Warfarin Biology Essay

Mechanism Of Action Of Warfarin Biology Essay Warfarin is an anticoagulant medication that is used to prevent thrombosis (clots) and embolism in many disorders. Warfarin activity has to be monitored by frequent blood testing for the International Normalized Ratio (INR). Warfarin is a synthetic derivative of coumarin, a chemical found naturally in many plants it decreases blood coagulation by interfering with vitamin K metabolism. Mechanism of Action of Warfarin Warfarin is vitamin K antagonist that produce its anticoagulant effect by interfering with the cyclic interconversion of vitamin K and its 2,3 epoxide (vitamin K epoxide). Vitamin K is a cofactor for the posttranslational carboxylation of glutamate residues to ÃŽÂ ³-carboxyglutamates on the N-terminal regions of vitamin K-dependent proteins (Whitlon, et al., 1978; Fasco, et al., 1982) .123456 These coagulation factors (factors II, VII, IX, and X) require ÃŽÂ ³-carboxylation for their biological activity. Coumarins produce their anticoagulant effect by inhibiting the vitamin K conversion cycle, thereby causing hepatic production of partially carboxylated and decarboxylated proteins with reduced procoagulant activity.78 In addition to their anticoagulant effect, the vitamin K antagonists inhibit carboxylation of the regulatory anticoagulant proteins C and S and therefore have the potential to exert a procoagulant effect. In the presence of calcium ions, carboxylation causes a conformational change in coagulation proteins91011 that promotes binding to cofactors on phospholipid surfaces. The carboxylation reaction requires the reduced form of vitamin K (vitamin KH2), molecular oxygen, and carbon dioxide, and is linked to the oxidation of vitamin KH2 to vitamin K epoxide. Vitamin K epoxide is then recycled to vitamin KH2 through two reductase steps. The first, which is sensitive to vitamin K antagonists,123 reduces vitamin K epoxide to vitamin K1 (the natural food form of vitamin K1), while the second, which is relatively insensitive to vitamin K antagonists, reduces vitamin K1 to vitamin KH2. Treatment with vitamin K antagonists leads to the depletion of vitamin KH2, thereby limiting the ÃŽÂ ³-carboxylation of the vitamin K-dependent coagulant proteins. The effect of coumarins can be counteracted by vitamin K1 (either ingested in food or administered therapeutically) because the second reductase ste p is relatively insensitive to vitamin K antagonists (Fig 1). Patients treated with a large dose of vitamin K1 can also become warfarin resistant for up to a week because vitamin K1 accumulates in the liver and is available to the coumarin-insensitive reductase. Pharmacokinetics and Pharmacodynamics of Warfarin Warfarin is a racemic mixture of two optically active isomers, the R and S forms in roughly equal proportion. It has high bioavailability,1920 is rapidly absorbed from the GI tract, and reaches maximal blood concentrations in healthy volunteers in 90 min after oral administration.1921 Racemic warfarin has a half-life of 36 to 42 h, circulates bound to plasma proteins (mainly albumin), and accumulates in the liver where the two isomers are metabolically transformed by different pathways.22 The dose-response relationship of warfarin is influenced by genetic and environmental factors, including a recently identified common mutation in the gene coding for one of the common cytochrome P450 enzymes (2C9), the hepatic enzyme responsible for oxidative metabolism of the warfarin S-isomer.2324 This mutation likely contributes to the variability in dose response to warfarin among healthy subjects.25 In addition to known and unknown genetic factors, various disease states, drugs, and dietary fac tors can interfere with the response to warfarin. The anticoagulant response to warfarin is influenced by pharmacokinetic factors, including drug interactions that affect the absorption or metabolic clearance of warfarin, and pharmacodynamic factors that alter the hemostatic response to given concentrations of the drug. Variability in anticoagulant response also occurs as a result of inaccuracies in laboratory testing, patient noncompliance, and miscommunication between patient and physician. Other drugs may influence the pharmacokinetics of warfarin by reducing GI absorption or by disrupting its metabolic clearance. For example, the anticoagulant effect of warfarin is reduced by cholestyramine, which impairs its absorption, and is potentiated by drugs that inhibit warfarin clearance through stereoselective or nonselective pathways.252627 Stereoselective interactions affect oxidative metabolism of either the S-isoner or R-isomer of warfarin.2627 Inhibition of S-warfarin metabolism is more important clinically because this isomer is five times more potent as a vitamin K antagonist than the R-isomer.2627 Clearance of S-isomer warfarin is inhibited by phenylbutazone,2829 sulfinpyrazone,30 metronidazole,31 and trimethoprim- sulfamethoxazole,32 each of which potentiates the effect of warfarin on the prothrombin time (PT). In contrast, drugs such as cimetidine and omeprazole that inhibit clearance of the R-isomer have only moderate potentiating effects on the PT in patients treated with warfarin.272833 Amiodarone inhibits the metabolic clearance of both the S-isomer and R-isomer and potentiates the anticoagulant effect of warfarin.34 The anticoagulant effect is inhibited by barbiturates,32 rifampicin,34 and carbamazepine,32 which increase its metabolic clearance by inducing hepatic mixed oxidase activity. Although long-term alcohol use has a potential to increase the clearance of warfarin through a similar mechanism, consumption of even relatively large amounts of wine was shown in one study29 to have little influen ce on PT in subjects treated with warfarin. For a more thorough discussion of the effect of enzyme induction on warfarin therapy, the reader is referred to a critical review (Table 2 ).35 The pharmacodynamics of warfarin are subject to genetic and environmental variability. Hereditary resistance to warfarin occurs in rats36 as well as in human beings.3738 Patients with genetic warfarin resistance require doses fivefold to 20-fold higher than average to achieve an anticoagulant effect. This disorder is attributed to altered affinity of the receptor for warfarin since the plasma warfarin levels required to achieve an anticoagulant effect are increased. Two mis-sense mutations in the factor IX propeptide have been described394041 that cause bleeding without excessive prolongation of PT. When affected individuals are treated with coumarin drugs, factor IX activity decreases to about 1 to 3%, while levels of other vitamin K-dependent coagulation factors decrease to 30 to 40% of normal. These mutations are uncommon and have been estimated to occur in Subjects receiving long-term warfarin therapy are sensitive to fluctuating levels of dietary vitamin K,4243 which is provided predominantly by phylloquinone in plant material.43 The phylloquinone content of a wide range of foodstuffs has been listed by Sadowski and associates.44 Phylloquinone acts through the warfarin-insensitive reductase reaction.45 Important fluctuations in vitamin K intake occur in both apparently healthy and sick subjects.46 Increased intake of dietary vitamin K sufficient to reduce the anticoagulant response to warfarin42 occurs in patients on weight-reduction diets consuming green vegetables or receiving vitamin K-containing supplements, and in patients treated with IV supplements containing vitamin K. Reduced dietary vitamin K1 intake potentiates the effect of warfarin in sick patients treated with antibiotics and IV fluids without vitamin K supplementation and in states of fat malabsorption. Hepatic dysfunction potentiates the response to warfarin through im paired synthesis of coagulation factors. Hypermetabolic states produced by fever or hyperthyroidism increase warfarin responsiveness, probably by increasing the catabolism of vitamin K-dependent coagulation factors.4748 Drugs may influence the pharmacodynamics of warfarin by inhibiting synthesis or increasing clearance of vitamin K-dependent coagulation factors or by interfering with other pathways of hemostasis (Table 3 ). The anticoagulant effect of warfarin is augmented by the second-generation and third-generation cephalosporins, which inhibit the cyclic interconversion of vitamin K,4950 by thyroxine, which increases the metabolism of coagulation factors,48 and by clofibrate, through an unknown mechanism.51 Doses5253 of salicylates > 1.5 g/d also augment the anticoagulant effect of warfarin,54 possibly because these drugs have warfarin-like activity. Acetaminophen has also been reported to augment the anticoagulant effect of warfarin,52 although this contention has been challeng ed (see below). Although heparin potentiates the anticoagulant effect of warfarin, in therapeutic doses, it produces only slight prolongation of the PT. Drugs such as aspirin,55 nonsteroidal anti-inflammatory drugs,56 high doses of penicillins,5758 and moxolactam50 increase the risk of warfarin-associated bleeding by inhibiting platelet function. Of these, aspirin is the most important because of its widespread use and prolonged effect.59 Aspirin and nonsteroidal anti-inflammatory drugs can also produce gastric erosions that increase the risk of upper-GI bleeding.58 The risk of clinically important bleeding is heightened when high doses of aspirin are taken in combination with high-intensity warfarin therapy (INR, 3.0 to 4.5).5560 In two studies, one study61 in patients with prosthetic heart valves and the other study62 in asymptomatic individuals at high risk of coronary artery disease, low doses of aspirin (100 mg/d and 75 mg/d, respectively) were also associated with increased rates of minor bleeding when combined with moderate-intensity and low-intensity warfarin anticoagulation. The mechanisms by which erythromycin63 and some anabolic steroids64 potentiate the anticoagulant effect of warfarin are unknown. Sulfonamides and several broad-spectrum antibiotic compounds may augment the anticoagulant effect of warfarin by eliminating bacterial flora and aggravating vitamin K deficiency in patients whose diet is deficient of vitamin K.65 Wells and associates66 performed a critical analysis of articles reporting possible interaction between drugs or foods and warfarin. Studies were assigned to one category if the interaction was considered highly probable, to a second category if interaction was probable, to a third level if judged possible, and to a fourth level if doubtful. Of 751 citations retrieved, pertinent results from 172 original articles are summarized in Table 3. Strong evidence of interaction was found for 39 of the 81 different drugs and foods appraised; 17 potentiate warfarin effect, 10 inhibit, and 12 produce no effect. Many other drugs have been reported to either interact with oral anticoagulants or alter the PT response to warfarin,6768 but convincing evidence of a causal association is lacking. In a case-control study,52 low to moderate doses of acetaminophen (nine or more tablets per week) were reported to be associated with excessively prolonged INR values. The presence of a causal association bet ween acetaminophen use and potentiation of a warfarin effect is uncertain. The article52 was supported by an editorial,53 but has been challenged by personal experiences (case series) cited in two letters6970 and by the results of a prospective study71 in normal volunteers. However, until more information is presented, it would be prudent to monitor the INR more frequently when acetaminophen is used in this quantity by patients during warfarin therapy. Indeed, it would be reasonable to monitor the PT more frequently when any drug therapy is added or withdrawn from the regimen of a patient treated with an oral anticoagulant. DRUG INTERACTIONS: Your doctor or pharmacist may already be aware of any possible drug interactions and may be monitoring you for them. Do not start, stop, or change the dosage of any drug, vitamin, or herbal product without checking with your doctor or pharmacist first.Warfarin interacts with many prescription, nonprescription, vitamin, and herbal products. This includes medications that are applied to the skin or inside the vagina or rectum. The following interactions listed do not contain all possible drug interactions. The interactions with warfarin usually result in an increase or decrease in the blood-thinning (anticoagulant) effect. Your doctor or other health care professional should closely monitor you to prevent serious bleeding or clotting problems. While taking warfarin, it is very important to tell your doctor or pharmacist of any changes in medications, vitamins, or herbal products that you are taking.This drug should not be used with the following medications because v ery serious interactions may occur: imatinib, mifepristone.If you are currently using any of these medications listed above, tell your doctor or pharmacist before starting warfarin.Aspirin and aspirin-like drugs (salicylates) and nonsteroidal anti-inflammatory drugs (NSAIDs such as ibuprofen, naproxen, celecoxib) may have effects similar to warfarin. These drugs may increase the risk of bleeding problems if taken during treatment with warfarin. Carefully check all prescription/nonprescription product labels (including drugs applied to the skin such as pain-relieving creams) since the products may contain NSAIDs or salicylates. Talk to your doctor about using a different medication (such as acetaminophen) to treat pain/fever. Low-dose aspirin and related drugs (such as clopidogrel, ticlopidine) should be continued if prescribed by your doctor for specific medical reasons such as heart attack or stroke prevention. Consult your doctor or pharmacist for more details.Many herbal medicati ons have blood-thinning or blood-clotting effects, and some may directly affect warfarin. Tell your doctor before taking any herbal products, especially bromelains, coenzyme Q10, cranberry, danshen, dong quai, fenugreek, garlic, ginkgo biloba, ginseng, goldenseal, and St. Johns wort, among others.This medication may interfere with a certain laboratory test to measure theophylline levels, possibly causing false test results. Make sure laboratory personnel and all your doctors know you use this drug.This document does not contain all possible interactions. Therefore, before using this product, tell your doctor or pharmacist of all the products you use. Keep a list of all your medications with you, and share the list with your doctor and pharmacist

A Comparison of George Orwells Totalitarian World of 1984 and America

Orwell's Totalitarian World of 1984 is America in 2004 Orwell's allegorical critique of Stalinism in 1984 is often used in capitalist nations as a poignant literary attack on Communism and other collectivist economic and political systems. The argument often follows the lines of "This is socialism, and as you can see, it doesn't work and just leads to oppression. We're in a nice capitalist democracy, therefore we are better off." But is that conclusion the truth? Orwell didn't just intend 1984 as an attack on communism or socialism; instead it is both an attack and a rather prophetic warning against any authoritarian structure, including the authoritarian structure of capitalist democracies. Often we do not equate "democracy" with totalitarianism, but thanks to the manipulation of language, we can have both "democracy" and a corrupt and oppressive regime simultaneously. How? Through the wonders of Orwell's newspeak and doublethink. This is not newspeak exactly as Orwell portrayed it (a open attempt at centralized modification of language), but more in the form of what Orwell warned about in his essay Language and Politics. The subtle debasing of words has allowed the powerful in democratic nations to successfully install a system which is blatantly counter-democratic in its behavior and yet is masked by twisted language. "Democracy" means, to many Americans, a system in which they choose their own leaders, voice their opinions to representatives in government, and human rights and freedoms are respected by the state. But in practice, "democracy," when applied abroad by the United States, means subjugating native peoples to the will of American corporations, and in the process, the destruction... ...s ideas of Newspeak and doublethink. Those who think America is far from the totalitarian world of 1984 are actually dead wrong. It is 1984 today in many respects; the only difference is that the leaders have done a much better job of covering up their wrongdoing. It could be said that Orwell was the prophet and Chomsky is the messiah of our current "democratic" state. Works Cited Chomsky, Noam. Profit Over People: Neoliberalism and Global Order. New York: Seven Stories Press, 1999. Chomsky, Noam. The Chomsky Trilogy (The Prosperous Few And the Restless Many (1994), Secrets, Lies and Democracy (1994), and What Uncle Sam Really Wants (1992) ). Tucson, AZ: Odonian Press/Seven Stories Press, 1999. (available in e-text from the Noam Chomsky Archive: http://www.zmag.org/chomsky/index.cfm) Orwell, George. 1984. New York: Harcourt Brace Jovanovich, 1949.

Communication Essay

A career defines who I am and what am I all about. It is true that a majority of people will choose to work for what pays and offers them the most, especially living in today’s economy. However, I believe that my chosen career path should base on the source of my passion and interest in order to ensure a long term success in life. Therefore, when it comes to my interest and passion, the first thing that came into my mind would be dancing. Being a dancer since I was three years old, I always dreamt of having a company of my own which manages dancers from all around the world. To be specific, my chosen career would be the director of a dance company. The main reason for choosing this career, of course, is because of my passion in dancing. Therefore it would be great if I could spread my passion in this healthy sport to the society as well. In order to understand further on the requirements I need for my chosen career path and also the challenges I might face in the future, the company I decided to interview is the owner of a dance company named Redmouse Dance Academy. Person Interviewed (Ms. Pearl Wong Huei Woon, Director of Redmouse Dance Academy) In her mid-30’s, Ms. Pearl Wong Huei Woon has been working as the director of Redmouse Dance Academy, which is based in Dataran Mentari Bandar Sunway for the past 3 years. As a dancer herself, she has been to different countries and explored different dance companies from all around the world after graduated from high school, but focus mainly in Asian countries such as Korea and Japan. She has a vast amount of knowledge in the dance industry. She even brings over dance instructors all the way from Korea for her company in Malaysia knowing that Koreans are well known as great dancers. Besides that, knowing that the Korean pop songs are the current trend in Malaysia, Ms. Pearl Wong encourages her Korean staffs to teach Korean Pop Dances in order to meet the needs of the society. Throughout the interview, Ms. Pearl Wong Huei Woon shared many experiences of working in her career and how rewarding this career can be. Brief Background Information of Ms. Pearl Wong Job Scope i) Maintaining Company’s Image According to Ms. Pearl Wong, as the director of the company, it is very important for her to maintain the company’s image. In order to do so, she has to ensure from time to time that the Korean Instructors she hired did their job well in providing high quality dance instructions to her customers. She also accepts feedbacks and suggestions from her customers so that more improvements could be done to maintain the company’s reputation in the dance industry. ii) Planning and Organizing Ms. Pearl Wong has always been active in planning and organizing dance-related events occasionally to promote and gain attraction from the public towards her dance company. She offers opportunities for her students to perform in the events she organized and also events in collaboration with other dance companies so that the public could witness the quality of her dance company. iii) Managing  As the director of the company, Ms. Pearl Wong is responsible in coordinating and oversees the work of her staffs in the company. According to Ms. Pearl, it is important to allocate the right person to the right job. She analyzes the specialty of her employees in dancing and divides their job accordingly. She believes by managing her employees effectively, it helps to lead them to a path of efficient work and increases productivity. iv) Plotting of Future Expansion Possibilities of the Company Every decision the director make will bring a huge impact towards the company and the employees. (Sullivan, 2012) Even though it is risky to expand the company, however, Ms. Pearl Wong believed that a successful business expansion may lead the company to an exposure towards a wider audience which helps in increasing potential customers. Benefits of the Position To Ms. Pearl Wong, bringing up the young generation to let them show off their talents is already one of the benefits and happiness she could obtain in her career. Furthermore, having Korean instructors as her employees, it brings an international presence to her company and that helps her to learn more about the Korean culture and languages. In addition of that, it also gives her a new perspective and new ways to do things. Challenges The main challenge that Ms. Pearl Wong faces in her career is the changing customer preferences which is unpredictable. Customers’ preferences and expectations such as trends, economic conditions and the pace of their busy lives changes from time to time. (Miles, 2012) Ms. Pearl Wong has to keep herself up to date about the latest trend in dancing so that she could meet up the expectations of her target customers, which are the generation Y’s. She also adjusts prices for the dance classes so that it is affordable for her customers but in the same time, she needs to take into consideration of her profits and earnings. Therefore, these are the challenges she often face in her career. Job Requirements According to Ms. Pearl Wong, â€Å"Having a business of your own does not require a high level of education; instead, it requires passion, commitment and experiences.† Being just a graduate in SPM level, Ms. Pearl Wong explored and gain experiences from dance academies in different countries to learn their ways in doing the business. Years after years, she finally has her own dance company in Malaysia, which is also the first ever Korean Pop Dance Academy in Kuala Lumpur. Therefore, to her, it is all about the effort in learning and showing your passion in your career that counts. Personal SWOT Analysis i) Strengths My biggest strength is having good public relation skills especially in communication. I am able to communicate clearly no matter in writing or verbally. (Joseph, 2012) Besides that, I am always willing to learn new things in order to gain more knowledge and experiences. I also show full passion and commitment in my own interest and would spend time trying to improve myself. Last of all, I am able to think creatively and generate new ideas no matter in what I am doing. ii) Weaknesses  One of my weaknesses that often become the obstacle of my life is being lack of confidence. I often feel nervous and assume that I could not do well even before I try, this indirectly lower down my efficiency in work. Besides that, I have poor time management skills especially when it comes to completion of assignments and preparation for final exams. I always have this habit of completing my assignments at the very last minute which is one of my weaknesses that should be corrected. iii) Opportunities Being the Public Relation Manager and Event Coordinator in my club in University, I have the opportunity to organize events and meet people from different industries. Throughout the process of planning and organizing, I am able to gain a lot of new knowledge and experiences which would help me in my future career. Besides that, I am a part time trainee in Redmouse Dance Academy; therefore I am able to learn the ways to run a dance company. Of course, I am able to obtain extra knowledge in business through the current course I am studying in campus. iv) Threats The only threats I am currently facing are no specific training qualifications and no working experience which will definitely bring disadvantages to me in the future. Proposed Plan Short term plan For my short term plans, I would try my best to score my degree with flying colors. In the meantime, I would like to enhance personal development by being more active in participating activities and competitions in order to improve my self-confidence. Last of all, I must complete my degree program and graduate as an International Business and Marketing student so that I could equip myself with more knowledge and that will help increase the opportunities and chances others would offer to me in the future. Long Term plan For my long term plan, I would like to gain more working experiences at overseas for five years after completing my Degree Program as an International Business and Marketing graduate so that I could learn and explore more in other countries to get a wider view in business operations. After five years of working experience, I will continue pursuing my studies in Taylor’s Master in Management Program for 18 months to improve and upgrade myself so that I have enough knowledge to achieve my dream. After my completion in Master Program, I will continue working hard for at least three years and start my own business as an Entrepreneur of a dance company. Conclusion This interview has provided me a clearer view on my future career path and also increased my knowledge in the requirements of being an entrepreneur. Doing what I love to do and doing the best is always what I am trying to achieve in the future. I believe that my passion in dancing and managing will always be my motivation to study hard so that my dreams can be reached. Last but not least, I appreciate Ms. Pearl Wong’s help in spending her time to share her experiences with me throughout this interview.